Noticed this post by Seth Godin.
He points out some companies that are huge and “boring”. He highlights that each was once considered risky and had skeptics aplenty.
The same holds true in music. The “breakthrough” artists always arrive from the edge. When they’re done, the “mainstream” audience winds up centered around their work. Elvis. The Beatles. Nirvana. Bands that challenge the status quo and wind up legends.
In deciding what next to pursue professionally, I find myself looking for the fringe ideas. The initiatives with clear intent – that “shake up” how we live/work/play today.
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