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“Mission Statement” Retreat

I’ve been through this before. Mr. Kawasaki’s keen observation on these “retreats” is funny – and sad.

The biggest disservice that is done during an event like this is to turn it over to a third-party moderator that knows nothing about your company and its goals. We wasted an entire weekend once just to determine that we needed to add one single admin. assistant to our staff. The mission statement we drafted didn’t resonate with the rest of the company and was eventually dropped (ignored).

I did get to hold hands with some regional directors, though. We sang together.

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