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Loose ties.

As covered by Mark Granovetter back in 1973, “weak ties” are one important key to success.

I met my wife through mutual friends; good friends – but not our closest friends.

I got my current job from the friend of a business partner’s son.

Those ARE the bridges that often produce breakthroughs.  That’s why LinkedIn et al. are important.  It’s not just MY Rolodex that’s important – it’s yours.  It’s us as friends sharing who we know when the need arises.  That IS community.

I don’t know everyone that you know.  I never did.  But now the tools are becoming available for us to share who we know.

And that is very, very powerful.

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