As covered by Mark Granovetter back in 1973, “weak ties” are one important key to success.
I met my wife through mutual friends; good friends – but not our closest friends.
I got my current job from the friend of a business partner’s son.
Those ARE the bridges that often produce breakthroughs. That’s why LinkedIn et al. are important. It’s not just MY Rolodex that’s important – it’s yours. It’s us as friends sharing who we know when the need arises. That IS community.
I don’t know everyone that you know. I never did. But now the tools are becoming available for us to share who we know.
And that is very, very powerful.
Filed under: observations |